Follow up with prospects automatically using autoresponders. Send a series of personalized email messages to new leads at intervals you define. It's like having your own dedicated sales team working for you around the clock.
Optimize your email click thru rates with split testing. Send a few variations of your email to a sample of your list and have the best performing one sent to the rest automatically.
Automate your list management with triggers. Automatically convert leads to opportunities when they open a specific email, remove inactive leads from your list or even send a follow up email when a particular link is clicked - automatically.
Keep your lists clean and up to date with automated bounce processing. Invalid email addresses can be removed from your list automatically based on "smart bounce rules", helping keep your deliverability rate high.
See the complete activity of a lead with event logging. Every time a lead opens your email, clicks a link or performs any other activity, it's logged against their history making it easy for you sales team to qualify their desire to purchase.
Easy WYSIWYG Editing
Use the built-in WYSIWYG editor to make changes to your email campaigns. You can format text, upload and insert images, add links and more.
Personalize your email with two clicks using custom fields such as first name, age or company name. It works the same as a mail merge in Microsoft Word!
Easy, Automatic Unsubscribes
The "Insert Unsubscribe Link" button makes it easy to add an unsubscribe link to your email campaign, which is required by law in most countries. Also, all unsubscribe requests are processed for you automatically giving you and your subscribers peace of mind.
Free, Built-In Spam Checking
Your email is analyzed for known spam keywords and the spam report shows you exactly what needs to be changed, ensuring your email is delivered to as many of your subscriber's inboxes (and not junk mail folder) as possible.
Dynamic Content Blocks
Dynamic content blocks allow you to personalize a section of your email message based on custom field values. For example, if the subscriber's hobby is golf, you can show a golf ball. If it's hockey, you can show a hockey stick, etc.
Automatic Inbox Preview
For maximum impact and click thrus it's important that your email looks the same in all of the popular email clients, which isn't always easy.
Luckily EmailLeaders inbox preview tool shows how your email will look in all of the popular email clients (Yahoo, Gmail, Hotmail, Outlook, etc).
If something is found to be out of place, you're shown exactly what to change to ensure maximum inbox compatibility.
Automatic Bounce Handling
Bounced emails (both soft and hard) are processed and removed from your list for you automatically, meaning your list is always clean.
You can also export a list of which email addresses bounced and see both soft and hard bounce details.
No Duplicate Emails - Ever
You never have to worry about duplicate emails with EmailLeaders. We guarantee you'll never find a duplicate email address in your list.
Upload & Send Attachments
The software includes full support for uploading and sending attachments along with your emails.
Embed Images As Attachments
When sending a campaign you have the option to embed images as attachments, meaning your email can be viewed (once downloaded) without an internet connection.
Send Now or Later
With full support for scheduled sending, you can blast your email out immediately or schedule it to go out at a later more convenient time.
Send to Multiple Lists at Once
Easily send your email campaign to multiple contact lists in one send. Duplicate emails are removed automatically before sending.
CAPTCHA Form Support
Eliminate automated submissions from your website signup form by enabling CAPTCHA form support.
Create Multiple Autoresponders
Autoresponders are emails which get sent to a contact after they've been on your list for a certain time, such as 24 hours or 2 weeks.
Filter the Recipient List
You can assign an autoresponder to your entire list or only a portion of it, such as those in New York with under 10 employees or leads from last week's trade show who have ticked the "Send me more information" box on your signup form.
Find out which of your email campaigns performs the best based on open rates and click-thru rates with split testing.
You can even run a split test on a small portion of your list and send the winning email to the rest of your list automatically after a predefined period of time!
Unlike other email marketing software which limits you to A/B split testing, you can test unlimited variations in a single split test.
Put your follow up tasks on autopilot with triggers. Send birthday and anniversary reminder or promotion emails, move contacts between lists when they open your email or click a link and a whole lot more!
Google Calendar Integration
EmailLeader has full support for your Google calendar. Easily add follow up reminders to your Google Calendar simply by clicking the "Add to Google Calendar" icon next to any date field when editing a contact's details.
Email Open Reporting
You've created and sent the perfect email campaign, but how many people opened it and when? Interspire Email Marketer tells you this and more.
From the statistics tab you can see exactly who opened your email and when. View the data as a visually appealing bar chart or as a data table with more detail.
You can view the open rate report for the last 7 days, last 30 days, last year or even a custom date range.
Link Click Tracking
See which links were clicked, by who and when. Your sales team can follow up with leads who've shown interest in your products by clicking a link in your email. Talk about making contact at the right time!
Email Bounce Tracking
Bounces are handled for you automatically and you can view reports showing which email addresses bounced, when and why, with an exact error message from the email provider, such as "Email address doesn't exist".
See unsubscribe statistics for each email campaign you send, either for a specific date or over time.
You can view the details of everyone who unsubscribed and see the unsubscribe rate relative to open and bounce rates.
Full List Management
You'll always be compliant with spam laws and best practices thanks to EmailLeaders automatic handling of opt-ins, unsubscribe requests and bounced email cleaning.
Add or Import Contacts
Type in contacts details one by one or even import existing contacts from Microsoft Excel, Outlook or a CSV file.
Website Signup Forms
Easily create customized signup forms with your company's color scheme to add to your website.
"Do Not Mail" List
The built-in email suppression tool allows you to keep lists a list of contacts who shouldn't (and won't) be sent your emails under any circumstance.
Digital agencies and web designers with clients will be glad to know that it takes just a few minutes to private label every aspect of the software, including logo and "powered by" text.
Multiple User Accounts
Each user has its own lists, autoresponders, contacts, etc, as well as its own permissions which you can configure.
Email Speed Throttling
Limit email speed for each user. Impose limits on emails per hour, month and total number of emails able to be sent.
Restrict Number of Lists
You can impose a limit on how many contact lists a user can create or even stop them from being able to create new lists at all.
Per-User SMTP Settings
Optional per-user SMTP settings allow you to specify which mail server should be used to send their email campaigns. If no SMTP settings are specified the default mail server will be used.
Per-User Time Zone Support
Server times are converted to user's local time zone making it easy to workout dates and times when scheduling email campaigns.
"My Account" Page
Your users can modify their own details including password and contact information.
Integrated XML API
The powerful XML API can be used to add and remove contacts to/from a list, retrieve and update contact details, check if a contact is on a list and much more.